Rocker

The up-and-coming, newly re-branded bank Rocker gave Bluebird Media the task of creating assets for a widespread campaign that was optimized for all channels (including out-of-home). The results? The most downloaded finance app during part of spring of 2022.

The Challenge

Producing refreshed ads to test a number of USPs with clear communication. At the time, being a challenger in the digital banking industry meant that Rocker had little to no branding guidelines regarding their moving assets, which we helped them form. It was also our task to expand visual representations of their newly developed tone of voice and brand attitude.

The Solution

Quick and effective support and production on all levels for all digital channels. Creatives for Bluebird atypical channels were produced, such as the previously mentioned, digital out-of-home (DOOH). We opted for concise copy coupled with simple yet humorous art direction. Our goal was to make the various USPs as clear as possible while pushing their new bold brand profile. These ads were a central part of marketing activities resulting in Rocker being the most downloaded financial app in both the App Store and Google Play Store during the Spring of 2022.