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SEM year in review 2024
and the future ahead...
Data and Smart Bidding Strategies: The Core of a Successful SEM Strategy
High qualitative data is a critical pillar alongside advanced smart bidding strategies...
Make better investment decisions with Channel Lift
Did you know that, on average, 39% of total...
Wasting ad spend on parked domains?
Here’s what you need to know...
Google removes auction insights from Looker Studio
Affecting the ability to perform competitive analysis...
Google Merchant Center takes a fumbling Next step
Merchant Center Next offers glitches, hiccups, and a confusing interface - but also new features to leverage AI...
The Power of YouTube
Discover how YouTube’s flexibility, CTV reach, and advanced targeting make it the ultimate platform for driving results...
Strengthening international growth: our ongoing partnership with Google
We are pleased to continue our long-standing partnership with Google through the International Growth Agency Program...
SEO and Paid Search synergies: Maximize performance
SEO and Paid Search are essential parts of a successful strategy. Combined, they can significantly enhance...
Unlocking Market Insights: Why Marketers Should Utilize the Share of Search Metric
In the world of digital marketing, staying ahead of the curve is paramount. With countless metrics...
Mastering Strategic Pricing in Google Shopping: A Guide to Data-Driven Digital Marketing Success
In the fast-paced realm of digital marketing, staying ahead of the competition requires more than just an online presence...
Marketing Predictions 2024
As we have stepped into the new year, the marketing landscape continues its dynamic...
November, The Flurry of Shopping Events
Singles Day, Black Week, and Cyber Monday are officially over...
3 Reasons Why User Research is Essential for Successful Marketing Strategies
In this article, Moritz Lang, Senior Digital Specialist at Bluebird Media...
5 Performance Marketing Metrics Every Business Should be Tracking
In today's digital landscape, the success of any business...
From Helsinki to Stockholm
Our Digital Specialist, Selma Ucar, on her experience, transitioning from one Bluebird office to another...
The Modern Way of Measuring Impact in a Cookieless World
The digital landscape is undergoing a significant transformation with the decline of third-party cookies...
Exploring the field of Programmatic: an Interview with Digital Specialist, Lisa Bergström
Meet Lisa Bergström, the yin to the yang in our dynamic Programmatic duo...
The Sunsetting of Universal Analytics and the Rise of GA4
On July 1st, a new era dawns in the world of analytics as we bid farewell to Universal Analytics and welcome GA4...
Unlocking the full potential of GA4
Time flies - on July 1st, 2023, standard Universal Analytics properties will stop processing data. In its place, Google Analytics 4 brings...
Performance Marketing Insights in the Age of AI
With automation and AI doing more and more of the heavy lifting in performance marketing, activating your data...
Mastering the Art and Science of SEM: an Interview with Sr. Digital Specialist, Malin Aronsson
SEM takes both a keen sense of business strategy and...
Marketing Success in the Digital Age: How Technology is Transforming the Industry
In the past year, we’ve experienced extraordinary macroeconomic movements which have forced retailers to shift their strategies completely...
Looking back at Black Week for SEM
There are some interesting takeaways from Black Week from the perspective of Search Engine Marketing. In general, we’re seeing a positive trend as the majority of our...
Looking back at Black Week for Paid Social
We could talk about the 2022 edition of Black Week for ages, as it was something completely different compared to previous years..
Bluestep Bank assigns Bluebird Media as their digital marketing partner
The partnership started at the beginning of October with the scope of providing full service for Bluestep Bank’s digital marketing...
Bluebird Media awarded Gazelle Company for the second year in a row
In their second year eligible to receive the title, Bluebird Media has once again been appointed Gazelle Company by Dagens Industri...
We are joining The North Alliance family!
As we are closing in on the second half of Q2, we wanted to share some changes happening here at Bluebird. ...
Cookie banners & Consent Mode
Many of our clients are struggling with handling cookie consent on their websites.
New team lead Adam Hendele on the future of paid social
Adam Hendele is not new to Bluebird Media. He was...
Now offering expertise in the Creative and UX/UI field
Bluebird Media expands their business by offering expertise...
Bluebird Media awarded Gazelle Company of 2021
Fast-growing performance marketing agency...
Bluebird Media flies west – opens their first office in Norway
The expansion is led by Erik Thorsen...
Bluebird Media launches Kuvio.io
A SAAS service for advanced profit bidding.
Byggmax appoints Bluebird Media
As their key supplier of digital marketing services for all markets
MediaMarkt Sweden to expand their partnership with Bluebird Media
After a considerable increase of revenue and ROAS
Facebook boost success case for K-Rauta
Generating a 30% increase in visitors and 27% increase in sales in-store